PUBLIC RELATIONS & MEDIA

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PUBLIC RELATIONS & MEDIA

Public Relations & Media: Enhancing and maintaining a good corporate image and positioning is an important concern for any business. We help clients establish uniqueness in corporate positioning through two-way communication, thought leadership and relationship building with internal and external audiences.

Keeping targeted audience in mind, we strategize the communication based on client’s business objectives. The strategic process will take into account the intent, messaging, key fundamentals, relevance, timeliness and the overall context for impactful communication. It is in fact, beyond Media Relations. We evaluate every communication channel and also undertake thorough risk mitigation of each action and possible outcomes.

We are an ‘Always On’ firm focusing on continuous monitoring of trends, developments and ever vigilant for strategic interventions for timely coverage and impact.

In this age of social media network, this is a bare essential requirement. Added to this, India has multiple languages with diverse cultural diversity and hundreds of television networks and host of newspapers and magazines, presenting a challenge for sustained national campaign. Vernacular media has a significant impact and growing along with the English media. The unprecedented urbanization and millions of smart phone users have changed the pattern on consumption of media output. In such a scenario, Qubix brings impactful execution capability, backed by innovation with a sound understanding of Indian media environment.
Our Corporate PR practice works across numerous industries help manage, enhance and defend a corporate image.

We find opportunities to build corporate brand and protect their reputation. We employ many time-tested effective tactics and methodologies to achieve superior results, be it print, broadcast or online media.

•THEY INCLUDE; FINE-TUNING AND PROFILING UNIQUE POINTS ABOUT THE CORPORATE/BRAND.
•EXECUTIVE POSITIONING: LEADERSHIP HIGHLIGHTING AND VISIBILITY.
•COMPANY/BRAND’S THOUGHT LEADERSHIP.
• SHAREHOLDER RELATIONSHIPS.
• CORPORATE PROFILING.
• CORPORATE SOCIAL RESPONSIBILITY & SUSTAINABILITY.
• CREDIBILITY BUILDING THROUGH VALUED MEDIA CHANNELS.
• ALIGNING INTERNAL BRAND AMBASSADORS TO EXTERNAL MESSAGING

Our PR services offerings include

Effective Media Relations for seeking maximum positive and favorable coverage.

Corporate Social Responsibility initiatives.

Thematic & Special Events: Building image in Trade Shows, Exhibitions, Award ceremonies and Workshops.

Corporate & Product branding through range of marketing collaterals.

Competition Intelligence, Monitoring & Reports.

Corporate Makeover and rebranding.

Brand’s online presence and image audit.

Corporate Advertising.

Corporate content strategy & management.