A DEEP DIVE INTO

FMCGA

BRAND LAUNCH STRATEGY

Retailer Engagement Our Cornerstone

• Picture this: You’re not just presenting a product; you’re weaving a narrative.
• Take, for instance, a new line of biodegradable cleaning products.
• Or an innovative herbal health supplement designed for the streses of modern life.
• These aren’t just items on a shelf; they’re answers to the daily concerns of our consumers.
• By engaging with retailers, explaining the ethos behind our products, and the real-world benefits they offer, we trensform retailers into storytellers.
• They become the trusted advisers in their communities, advocating not just a product but a healthier, cleaner lifestyle.

Now, let’s blend sales with technical savvy

• It’s about striking a balance.
• Consider a water purifier designed for areas with hard water issues—a
  common concern in many non-metro regions.
• It’s not enough to say it purifies water; we need to explain how it tackles the
  the specific problem of hard water, preserving health, and household appliances.
• This detailed understanding turns a retailer into a problem-solver, someone who doesn’t just sell but provides solutions, creeating a deeper connection with the consumer.

Brand mapping in the retail space where magic happens

• This is where our narrative comes to life.
• Imagine entering a store and being greeted by a display that not only showcases our air purifier but also educates about air quality levels in
  different regions.
• It’s interactive, it’s informative, and most iimportantly, it’s engaging.
• This strategic placement in the retail environment makes our product not
  just seen but experienced.
• It turns casual shoppers into informed consumers, who feel ampowered by their purchase decisions.

Incorporating feedback loops into our strategy

• As we roll out our campaigns and retailer meets, gathering feedback becomes crucial.
• This continuous loop of information from the ground up allows us to adjust our strategies in real-time, ensuring our products and messages resonate with the ever-evolving needs of our consumers.
• For instance, if feedback indicates a growing concern about sustainable packaging, it’s an opportunity for us to adapt and lead with our commitment to the environment.

Let’s not limit ourselves to being mere participants in the market. With Qubix as our partner, armed with their expertise in BTL activations, retail signages, and events, we are poised to be pioneers. We’re setting out not just to launch products but to transform lives, offering solutions that speak directly to the hearts and needs of our consumers across Delhi, Rajasthan, Uttar Pradesh, and Gujarat.